Digital PR services that earn links and media coverage

We turn your data, expertise and story into coverage journalists actually publish, earning authoritative backlinks and brand mentions on the publications your customers already read.

3,600+
placements on real industry sites
10+
countries
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Award winner
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What we do

Digital PR that builds lasting authority

Digital PR earns links the way search engines trust most: through genuine editorial coverage. Instead of asking a webmaster for a link, we give journalists a reason to write about you, using original data, expert commentary and timely stories. The result is authoritative backlinks and brand mentions on real publications, the same signals that get brands cited in Google AI answers and AI assistants answers. Our guide on why digital PR moves rankings explains the mechanics in full.

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Story and Angle Development

We find the angles in your business, data and expertise that a journalist can actually build a story around.

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Data-Led Campaigns

Surveys, original research and studies designed to earn coverage and citations at scale.

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Reactive Commentary

We place you as an expert source on live journalist requests through Featured, the service that took over the HARO brand.

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Hand-Written Outreach

Every pitch is researched and written by a person, the same principle behind outreach that editors answer.

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Coverage Monitoring

We track every mention and link after it lands, and flag anything that changes.

The coverage you earn

Placements that are real editorial decisions

Which is exactly why these links carry weight

Editorial features and mentions

Your brand covered on trusted publications, with contextual, editorially given links to your priority pages.

Data study pickups

Journalists citing your research and statistics, links that keep accruing as the study spreads.

Expert quotes

Your team quoted as a trusted source in relevant articles, building the authority our link building compounds.

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How we run a campaign

From audit to earned coverage

The same disciplined path as our link building process, tuned for media

1. Audit and angles

We audit your site, your competitors’ coverage and the gaps worth attacking, then plan angles worth pitching. See what digital PR includes.

2. Media lists and pitching

Hand built lists of the journalists who actually cover your space, pitched one by one. No blasts, no spray and pray.

3. Reporting against goals

Placements, links, rankings and traffic reported the same way as our link building process.

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What the data says

Earned coverage outperforms everything

48.6%

of link builders rate digital PR the most effective tactic

Industry surveys agree: earned editorial coverage beats every other link source.

3.8x

more backlinks point at the #1 result

Editorial links from real publications are the hardest kind to copy, and the most rewarded.

96.55%

of pages get zero traffic from Google

A data story journalists cover puts you in the small minority that gets found.

How it starts

Your first weeks with us

This is what happens after we start, week by week.

WEEKS 1-2

Story built from your data

We find the angle in your data and expertise, build the story, and prepare the press list.

WEEKS 3-4

Journalists pitched

Relevant journalists get personal pitches. The first coverage and editorial links land.

WEEKS 5-8

Coverage compounds

Links and brand mentions accumulate, AI assistants pick up the citations, and everything is reported.

The mechanics

From your data to earned coverage

Your data becomes a story journalists choose to publish, earning coverage, links, and citations
Our guarantees

Three promises, in writing

You approve every site

Nothing gets pitched or built without your sign-off. The target list is yours to veto, before any outreach starts.

Your budget buys live links

Only live, verified placements count toward your budget. If an attempt never publishes, it costs you nothing.

Free replacement for 12 months

If a placement drops or changes within a year, we replace it at no cost.

FAQs

Your digital PR questions answered

Traditional link building asks site owners for a link. Digital PR earns links by getting you covered or quoted in the press, through stories and data journalists want to publish. The links tend to come from higher authority media, and you also gain brand awareness that a plain link does not.

First placements typically land within the first one to two months of active pitching. Ranking and traffic gains build over a longer horizon, usually four to six months, depending on your niche and how competitive your targets are.

No honest agency can guarantee that a specific journalist will cover you, because coverage is an editorial decision. What we guarantee is the work: strong angles, hand written pitches, real media targets, and full transparency on everything we send and earn.

Relevance and authority. A contextual mention on a publication your audience reads is worth far more than a link from a generic site with an impressive score but no readers.

We agree the metrics that matter to you up front, then report against them: placements and links earned, referring domains, keyword rankings, organic traffic and, where it can be tracked, pipeline.

Yes. Campaigns run on a prepaid monthly retainer. The reason clients are comfortable with that is simple: the risk sits with us. You approve every site before we build, you pay only for links that actually go live, and any link that drops within 12 months is replaced free. Every placement URL lands in your report, so the invoice always maps to live, verifiable work.