Digital PR services that earn links and media coverage
We turn your data, expertise and story into coverage journalists actually publish, earning authoritative backlinks and brand mentions on the publications your customers already read.
Book a free auditDigital PR that builds authority, not just links
Digital PR earns links the way search engines trust most: through genuine editorial coverage. Instead of asking a webmaster for a link, we give journalists a reason to write about you, using original data, expert commentary and timely stories. The result is authoritative backlinks and brand mentions on real publications, the same signals that now get brands cited in Google AI Overviews and ChatGPT answers. Our guide on why digital PR moves rankings explains the mechanics in full.
What our digital PR service includes
Story and angle development
We find the angles in your business, data and expertise that a journalist can actually build a story around.
Data-led campaigns
Surveys, original research and studies designed to earn coverage and citations at scale.
Reactive commentary
We place you as an expert source on live journalist requests through Featured, the service that took over the HARO brand.
Hand-written outreach
Every pitch is researched and written by a person, the same principle behind outreach that editors answer.
Full transparency
You see every target publication before we pitch, and every live placement in your report.
Coverage monitoring
We track every mention and link after it lands, and flag anything that changes.
The coverage you earn
- Editorial features and mentions on trusted publications
- Data study pickups and citations
- Expert quotes and commentary in relevant articles
- Contextual, editorially given links to your priority pages
Every placement is a real editorial decision, which is exactly why these links carry weight. It is the same quality bar we hold across our link building service.
How we run a campaign
We start by auditing your site, your competitors’ coverage and the gaps worth attacking, then plan angles, build media lists, pitch by hand, and report every placement against your goals. It follows the same disciplined path as our process, tuned for earned media. For a fuller breakdown of scope and typical cost, see what digital PR includes.
Results we have earned
Coverage and links only matter if they move the business. We report against rankings, traffic and pipeline, the same way we do for link building. See our case studies for examples, including a project management tool whose organic traffic grew 207% in six months.
Ready to earn coverage that ranks?
Tell us your goals and we will map the stories worth pitching.
Get in touchDigital PR FAQs
How is digital PR different from link building?
Traditional link building asks site owners for a link. Digital PR earns links by getting you covered or quoted in the press, through stories and data journalists want to publish. The links tend to come from higher-authority media, and you also gain brand awareness that a plain link does not.
How long until we see coverage and results?
First placements typically land within the first one to two months of active pitching. Ranking and traffic gains build over a longer horizon, usually four to six months, depending on your niche and how competitive your targets are.
Do you guarantee placements?
No honest agency can guarantee that a specific journalist will cover you, because coverage is an editorial decision. What we guarantee is the work: strong angles, hand-written pitches, real media targets, and full transparency on everything we send and earn.
What makes a placement worth having?
Relevance and authority. A contextual mention on a publication your audience reads is worth far more than a link from a generic site with an impressive score but no readers.
How do you measure success?
We agree the metrics that matter to you up front, then report against them: placements and links earned, referring domains, keyword rankings, organic traffic and, where it can be tracked, pipeline.
