Link building process
How a campaign runs here, step by step: research, outreach, placements, and reporting you can check.
Different services, different angles
Each one earns links its own way. Here’s what sets them apart — pick the angle that fits your goal.
Link building
Full-service campaigns that combine the tactics below into one authority push for your priority pages.
Explore →Guest posting
Original articles published on real, relevant sites, each with a contextual link back to you.
Explore →Link insertions
Links placed inside existing, already-ranking articles — niche edits that pass authority fast.
Explore →Digital PR
Newsworthy data and stories that earn coverage and links from journalists and publications.
Explore →AI SEO
Placements and mentions that get your brand cited in AI answers.
Explore →Local SEO
Local citations and links that win the map pack and searches near you.
Explore →White-label
The whole process delivered under your agency’s brand, for your clients.
Explore →SaaS link building
Authority aimed at product and comparison pages, where trials and signups happen.
Explore →How we build links that drive results
The same six steps run every campaign, from the first plan to monthly reporting — with checkpoints you sign off on.
Discovery & strategy
We begin by understanding your goals and creating a detailed link-building plan. This includes outlining the target pages and keywords we’ll focus on, strategically chosen based on relevance, authority, and potential impact.
Competitor analysis
We identify gaps and opportunities by analyzing your competitors’ backlinks: which domains link to them and not to you, which pages earn their authority, and which of those links are realistically winnable. That gap becomes the campaign plan.
Content audit & ideation
We review your existing content to find linkable assets and assist in creating new, optimized content when necessary.
Personalized outreach
We conduct targeted outreach using a dedicated email. Each outreach email is crafted to build genuine relationships with site owners.
Link monitoring
Using our tracking tools, we make sure all your links remain active. If any link goes missing, we take action to restore it or find a replacement. Any link that drops within 12 months gets replaced free.
Reporting & optimization
We perform in-depth analysis with Ahrefs to track the performance of our link-building strategy. This tells us if our approach is driving results or if we need to tweak tactics. By continually analyzing key metrics, we optimize for the best possible outcome.
You can see it working, the whole way through
You approve the sites
Every target is yours to review and veto before we pitch a single one.
Links stay monitored
We track every placement and replace anything that drops within 12 months, free.
Monthly reporting
Clear Ahrefs metrics on exactly what the campaign is moving, every month.
See this process run on your campaign
Tell us your targets and we’ll map your first weeks, the same steps, run for your site.
Let’s talkFAQs
Your link-building questions answered
Yes! You have full control to review and approve every site we receive a positive reply from. Your feedback helps us refine our outreach, focusing on placements that align with your brand and target audience.
If a link disappears within a year of being published, we will restore it or secure a suitable replacement at no additional cost.
Our outreach is highly personalized. We craft custom messages for each site, fostering genuine relationships with website owners. If you wish, we can also feature your team members as guest post authors to further enhance your brand’s credibility.
Yes, we provide full transparency. Through your client dashboard, you can access real-time updates, track every link we build, review potential link placements, and monitor the status of each opportunity. Additionally, we conduct regular Ahrefs analysis to track your campaign’s performance and optimize our strategy.
Your level of involvement is entirely up to you! We offer regular updates and invite you to participate as much as you prefer. Whether you want to approve each link opportunity or let us handle everything, we tailor our approach to suit your needs.
