How a Market Challenger Became #1: E-commerce Store Boosts Organic Traffic by 96.6% in 8 Months

Industry: eCommerce
Use case: SEO Link Building
Company size: Mid-size
Region: Croatia

Through a link-building strategy, this e-commerce business, established in 2001, transformed from a strong contender into a market leader. By contributing guest posts to respected industry sites and adding contextual links to high-traffic articles, the store improved its visibility and surpassed a competitor that once held the advantage.in the project management industry.

the challenge

Gaining visibility in search results to compete with the top competitor

Though the store had a solid reputation, a key competitor had twice its organic traffic. To become the #1 choice for online shoppers, the store needed greater visibility in search results and a way to close the gap with the top player.

The solution

Driving traffic with smart content and links

We confronted the strongest competitor directly, targeting the same high-value keywords and building a higher volume of quality links. This approach included:

Guest posts on relevant sites

Writing articles for relevant sites, naturally placing product and category pages.

Contextual link placements

Adding the store’s links into relevant, well-performing articles already attracting the right audience.

Competitive keyword targeting

Ranking higher for top-tier search terms that brought the most organic traffic.

The RESULTS

Measurable growth through link building

By focusing on quality placements and targeting the right keywords, the store achieved:

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increase in total keywords
to 113,717, up from 67,238.

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Domain rating increased from DR 42 to DR 50, indicating stronger authority in the eyes of search engines.

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Traffic value grew from $22K to $43.9K, turning improved rankings into meaningful returns.

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Organic traffic increased from 302,725 to 595,077 visitors—a 96.6% increase.