How a Market Challenger Became #1: E-commerce Store Boosts Organic Traffic by 96.6% in 8 Months

Industry: eCommerce
Use case: SEO Link Building
Company size: Mid-size
Region: Croatia

Through a link-building strategy, this e-commerce business, established in 2001, transformed from a strong contender into a market leader. By contributing guest posts to respected industry sites and adding contextual links to high-traffic articles, the store improved its visibility and surpassed a competitor that once held the advantage.in the project management industry.
the challenge
Gaining visibility in search results to compete with the top competitor
Though the store had a solid reputation, a key competitor had twice its organic traffic. To become the #1 choice for online shoppers, the store needed greater visibility in search results and a way to close the gap with the top player.
The solution
Driving traffic with smart content and links
We confronted the strongest competitor directly, targeting the same high-value keywords and building a higher volume of quality links. This approach included:
Guest posts on relevant sites
Writing articles for relevant sites, naturally placing product and category pages.
Contextual link placements
Adding the store’s links into relevant, well-performing articles already attracting the right audience.
Competitive keyword targeting
Ranking higher for top-tier search terms that brought the most organic traffic.
The RESULTS
Measurable growth through link building
By focusing on quality placements and targeting the right keywords, the store achieved:
