How search engines and AI decide which sources to trust
By Matija Konjić · Last updated: January 2026 Key takeaways Search engines and AI answer engines both rank sources by […]
link building
How much does link building cost? 2026 pricing breakdown
By Matija Konjić · Last updated: January 2026 Key takeaways Link building is usually priced per link or as a
B2B link building: the playbook
B2B link building rewards credibility over volume. Here are the assets and sources that earn relevant industry links, and how to measure what works.
Link building for local businesses
Local link building is about relevance to a place. Here are the best local link sources, from press and sponsorships to partnerships, and how to prioritise them.
Branded anchor text: why it is winning
Branded anchors use your brand name as the link text. Here is why a branded-led profile looks natural, ages well, and rarely needs forced commercial anchors.
Editorial links: how to earn them
Editorial links are added freely by writers because your page helps their readers. Here is how to earn them and why they are the most valuable links you can get.
Broken link building, step by step
Broken link building finds dead links on relevant pages and offers your page as the fix. Here is the process and why it is one of the most win-win tactics.
What makes a high-quality backlink?
Not all backlinks are equal. Here is what separates a high-quality, ranking-moving backlink from one that does nothing: relevance, authority, real traffic, and editorial placement.
How many backlinks do you need to rank?
There is no fixed number. Here is how to estimate the backlinks you need from the pages already ranking, and why quality lets you rank with fewer.
Types of backlinks (and which ones actually matter)
Backlinks are classified by attribute and by source. Here are the main types, a value comparison, and the two things that matter more than any label.
