White hat vs. black hat link building: the full breakdown
By Matija Konjić • Last updated: January 2026 Key takeaways: White hat link building follows Google’s guidelines and earns links […]
SEO – Link Building
B2B link building: the playbook
B2B link building rewards credibility over volume. Here are the assets and sources that earn relevant industry links, and how to measure what works.
Link building for local businesses
Local link building is about relevance to a place. Here are the best local link sources, from press and sponsorships to partnerships, and how to prioritise them.
Digital PR for SEO: complete strategy guide
By Matija Konjić • Last updated: January 2026 Key takeaways: Digital PR earns editorial links by making content newsworthy –
Editorial links: how to earn them
Editorial links are added freely by writers because your page helps their readers. Here is how to earn them and why they are the most valuable links you can get.
What makes a high-quality backlink?
Not all backlinks are equal. Here is what separates a high-quality, ranking-moving backlink from one that does nothing: relevance, authority, real traffic, and editorial placement.
Dofollow vs nofollow links: what is the difference?
Dofollow links pass ranking signals; nofollow links do not, directly. Here is what sponsored and ugc mean, and why nofollow links still matter.
How many backlinks do you need to rank?
There is no fixed number. Here is how to estimate the backlinks you need from the pages already ranking, and why quality lets you rank with fewer.
Types of backlinks (and which ones actually matter)
Backlinks are classified by attribute and by source. Here are the main types, a value comparison, and the two things that matter more than any label.
The ultimate link building guide
By Matija Konjić • Last updated: January 2026 Key Findings: Pages ranking #1 on Google have 3.8x more backlinks than positions #2–#10.
